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Applied gerontology: what issues in aging do you need researched when developing your product or service?
Business
Marketing to aging baby boomers and current senior populations;
identifying opportunities for new or improved services/products; psychographic and demographic studies for business applications; consumer profiles, motivations and attitudes; retail trends; online behavior; grandparents market; markets for travel/hospitality, fitness, apparel, financial services, media (print/online publishing), entertainment, tech products, dining, personal care services, aging-reduction products.
Care Management
Adult day services; long-term care; end-of-life care; homecare services;
medication monitoring; respite for caregivers; family/sibling caregiving dynamics;
agency/nonprofit management; advocacy.
Cognitive Fitness
Services and product development for maintenance of brain health;
memory interventions; medication adherence; testing/retraining for
older drivers.
Creativity and Civic Engagement
Spirituality; creativity in the arts and learning;
involvement in civic, political and social issues; volunteering;
intergenerational activities; online networking and social interaction;
conscious aging.
Diversity
The diverse ethnicities, gender, sexual identities and
ability levels of the mature population; myths about aging.
Environment
Signage and navigation of public spaces, lighting; universal access;
noise; pedestrian safety; neighborhoods and communities.
Gerontechnology
Services and assistive technologies for maximizing independence;
effects of aging on the five senses and on mobility and cognitive
functions, impacting product design; information technology solutions.
Health (physical and psychological)
Wellness maintenance into later years; trends in physical
activity and diet to promote successful aging; alternative/complementary
therapies; intimacy; acute and chronic disease prevention; dementia; fall and
injury prevention; substance abuse; dexterity/frailty; elder abuse; sleep; pain
management; personality and behavioral patterns; depression; bereavement;
clinical and experimental research findings; suicide.
Housing
Affordable options; homelessness; active adult, assisted, independent,
congregate living; naturally occurring retirement communities; home modifications
for aging-in-place, visitability and accommodation for disability; geographic relocation.
Public Policy
Social security, Medicare, Medicaid and other entitlement issues;
long-term care funding; workplace and retirement issues affected by
government policy; international approaches to aging issues; transportation funding;
local government support for recreation, lifelong education and cultural offerings;
aging services administration; information and referral services;
advocacy for low income and isolated elders; community design reflecting needs of
aging population; hunger/malnutrition prevention; subsidized housing; public/private partnerships.
Transportation
Suitable options after “relinquishing the keys;” accessible/affordable public transit;
innovative on-demand transport or paratransit.
Work and Retirement
Workplace considerations for older workers, such as retention, ergonomics,
co-worker relations and flexible schedules; phased retirement; ageism;
HR departments’ responses to aging workforce; retraining and career
changes; financial planning for working and non-working years.
genarianResearch
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