Gerontological research can be one of the first steps to identify opportunities, plan programs and improve the products and services that serve the different segments of the senior and baby boom populations.  Understanding the physical and psychographic attributes, and studying the needs of the various strata of these cohorts (each cohort is NOT homogeneous) is of paramount importance.  Clients’ needs for research are assessed through an initial consultation: What is the context of your research request? What are you ultimately trying to find out? How do you plan to use the information retrieved? What is your goal? What research or preparation have you already done and where are the gaps? How would you like the research results presented? The job of genarianResearch is to conduct searches of articles, books, reports, websites, gray literature, and tap a network of professional colleagues to provide the answers and edge that can be a prerequisite for success. Performing this kind of secondary research may cost-effectively save clients from “reinventing the wheel.” Hourly fees plus incurred expenses are assessed based on an agreed-upon budget target, or do-not-exceed amount. Clients are updated on the progress of the research and apprised of any recommendations for restructuring the research project.              Tiered research options based on available budget         Call or email to discuss your needs and an appropriate research budget. genarianResearch  e-mail Tel. 415.552.1214    (USA)